Positioning as a Part of Political Marketing

Interactivity and Branding, public political communication as a marketing tool

Effective communication is essential for brands to gain awareness, interest and loyalty from their consumers; the same is as true for politics as for any manufacturer or service provider. The challenge for political parties and candidates seeking support or election is finding the means to transmit their messages to an increasingly hard to reach audience. The consumer within a political context...

A Proposal for Political Marketing

Translation as a Political Tragedy: A Study of the Political Function of Signs in Literature

In today's world, literature does not seem to be merely a piece of art for human's spiritual excellence, but is something likely controlled subtly and already planned for a specific purpose and specific audience. Through many literary works Harry Potter series seem to be the most effective work that took the lead. It is officially turned into a phenomenon for all generations. This article attem...

Political Parties and Political Marketing ‘ Strategies ’

This conceptual paper focuses on political marketing „strategies‟ in the context of major British political parties. There is consideration of the underlying drivers that are encouraging the adoption of the political marketing approach. It is debated whether political parties actually have political marketing „strategies‟. The difference between political marketing and political campaign strate...

a survey of translation of metaphors in holy quran – part 20&21

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